{"id":86684,"date":"2024-08-09T18:20:42","date_gmt":"2024-08-09T23:20:42","guid":{"rendered":"https:\/\/thecitizenfortheworld.com\/?p=86684"},"modified":"2024-08-09T18:20:42","modified_gmt":"2024-08-09T23:20:42","slug":"x-de-elon-musk-acaba-de-demandar-a-un-grupo-publicitario-sin-fines-de-lucro","status":"publish","type":"post","link":"https:\/\/thecitizenfortheworld.com\/?p=86684","title":{"rendered":"X de Elon Musk acaba de demandar a un grupo publicitario sin fines de lucro"},"content":{"rendered":"<p>Un importante grupo de la industria publicitaria est\u00e1 cerrando, d\u00edas despu\u00e9s de que X, propiedad de Elon Musk, presentara una demanda que afirmaba que el grupo conspir\u00f3 ilegalmente para boicotear la publicidad en su plataforma.<\/p>\n<p>&#8220;GARM es una peque\u00f1a iniciativa sin fines de lucro, y las recientes acusaciones que desafortunadamente malinterpretan su prop\u00f3sito y actividades han causado una distracci\u00f3n y agotado significativamente sus recursos y finanzas&#8221;, dijo el grupo en un comunicado el viernes. &#8220;Por ello, GARM toma la dif\u00edcil decisi\u00f3n de interrumpir sus actividades&#8221;.<\/p>\n<p>El grupo, Global Alliance for Responsible Media, tambi\u00e9n conocido como GARM, es una iniciativa voluntaria de la industria publicitaria dirigida por la Federaci\u00f3n Mundial de Anunciantes que pretende ayudar a las marcas a evitar que sus anuncios aparezcan junto a contenidos ilegales o perjudiciales. GARM confirm\u00f3 que sigue planeando defenderse ante los tribunales.<\/p>\n<p>El fin de GARM supone una victoria temporal para Musk y la CEO de X, Linda Yaccarino, aunque un juez a\u00fan no ha dictado sentencia.<\/p>\n<p>&#8220;Ning\u00fan grupo peque\u00f1o deber\u00eda poder monopolizar lo que se monetiza. Este es un reconocimiento importante y un paso necesario en la direcci\u00f3n correcta. Tengo la esperanza de que signifique que se avecina una reforma de todo el ecosistema&#8221;,\u00a0<a href=\"https:\/\/x.com\/lindayax\/status\/1821594759187853395?s=46&amp;t=mTiIwU_XGeFY8FjVfo8Unw\">public\u00f3 Yaccarino en X<\/a> el jueves.<\/p>\n<p>Sin embargo, la demanda podr\u00eda alejar a\u00fan m\u00e1s a los anunciantes de X, seg\u00fan escribieron el jueves en un\u00a0<a href=\"https:\/\/checkmyads.org\/elon-musk-garm-lawsuit\/\">art\u00edculo de opini\u00f3n<\/a>\u00a0Nandini Jammi y Claire Atkin, fundadoras del grupo de vigilancia Check My Ads Institute. &#8220;Todo el mundo puede ver que la publicidad en X es una relaci\u00f3n comercial traicionera para los anunciantes&#8221;, afirmaron.<\/p>\n<p>La demanda afirma que GARM se organiz\u00f3 &#8220;para retener colectivamente miles de millones de d\u00f3lares en publicidad de Twitter&#8221; porque al grupo le preocupaba que la plataforma se hubiera desviado de las normas de seguridad de la marca tras la adquisici\u00f3n de Musk a finales de 2022.<\/p>\n<p>GARM cuenta con m\u00e1s de 100 miembros. Cuatro de esos miembros -CVS, Unilever, Mars y la compa\u00f1\u00eda energ\u00e9tica danesa \u00d8rsted- fueron nombrados demandados en la demanda presentada en un tribunal federal de Texas el martes.<\/p>\n<p>GARM se cre\u00f3 en 2019 tras el tiroteo de la mezquita de Christchurch, Nueva Zelandia, en el que el atacante transmiti\u00f3 en directo el tiroteo en Facebook. Despu\u00e9s de eso, las marcas se enfrentaron a problemas en los que sus anuncios se colocaban junto a contenido ilegal o da\u00f1ino, dijo el grupo en un comunicado. GARM dijo que su grupo redujo tales anuncios del 6,1% en 2020 al 1,7% en 2023.<\/p>\n<p>Las marcas plantearon preocupaciones similares cuando Musk adquiri\u00f3 X en 2022, hundiendo el negocio publicitario principal de la plataforma. Muchas marcas han retirado su gasto por temor a que sus anuncios se publiquen junto a informaci\u00f3n err\u00f3nea o discursos de odio, que el propio Musk ha promovido ocasionalmente. La demanda tambi\u00e9n contin\u00faa la costumbre de Musk de enemistarse con los anunciantes de cuyo dinero depende; el a\u00f1o pasado, dijo a las marcas que hab\u00edan abandonado la plataforma &#8220;vay\u00e1nse a la mie***&#8221;.<\/p>\n<p>Aunque a veces los l\u00edderes de X insinuaron que el negocio publicitario de la compa\u00f1\u00eda estaba mejorando, Yaccarino en un video el lunes dijo: &#8220;Conspiraron para boicotear a X, lo que amenaza nuestra capacidad de prosperar en el futuro&#8221;, dijo de los miembros de GARM, y agreg\u00f3 que la p\u00e9rdida de d\u00f3lares publicitarios colocaba a la compa\u00f1\u00eda &#8220;en riesgo a largo plazo&#8221;.<\/p>\n<p>El fin de GARM podr\u00eda preocupar a otros organismos de control de los medios de comunicaci\u00f3n, aunque un juez dio la raz\u00f3n a una organizaci\u00f3n sin fines de lucro en una demanda similar.<\/p>\n<p>X tambi\u00e9n demand\u00f3 al Center for Countering Digital Hate, alegando que el grupo sin fines de lucro viol\u00f3 sus condiciones de servicio cuando estudi\u00f3, y luego escribi\u00f3 sobre, el discurso de odio en la plataforma y lo culp\u00f3 de ahuyentar a los anunciantes. (Un juez federal desestim\u00f3 la demanda en marzo, tach\u00e1ndola de intento de castigar al CCDH por un discurso protegido).<\/p>\n<p>X tambi\u00e9n demand\u00f3 al grupo de vigilancia progresista Media Matters por su\u00a0<a href=\"https:\/\/www.mediamatters.org\/twitter\/musk-endorses-antisemitic-conspiracy-theory-x-has-been-placing-ads-apple-bravo-ibm-oracle\">an\u00e1lisis<\/a>\u00a0que destacaba el contenido antisemita y pronazi en X, un informe que parec\u00eda desempe\u00f1ar un papel importante en una revuelta masiva y perjudicial de la marca a finales del a\u00f1o pasado. El caso ir\u00e1 a juicio el a\u00f1o que viene.<\/p>\n<p>(Con Informaci\u00f3n de CNN.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un importante grupo de la industria publicitaria est\u00e1 cerrando, d\u00edas despu\u00e9s de que X, propiedad de Elon Musk, presentara una demanda que afirmaba que el grupo conspir\u00f3 ilegalmente para boicotear la publicidad en su plataforma. &#8220;GARM es una peque\u00f1a iniciativa sin fines de lucro, y las recientes acusaciones que desafortunadamente malinterpretan su prop\u00f3sito y actividades [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":86685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"categories":[2,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>X de Elon Musk acaba de demandar a un grupo publicitario sin fines de lucro - 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